The hottest flexographic printing will be better t

Flexographic printing will be better tomorrow

in recent years, the development of the domestic narrow width flexographic printing market is not very satisfactory, which directly affects the enthusiasm of printing manufacturers to invest in flexographic printing. Here, I want to make an analysis of the market. I hope you can have confidence in the future of flexo printing. As the title says, flexo printing will be better tomorrow

this paper will discuss from the following aspects: first, international market analysis; Second, domestic market research; The third is the application of narrow width flexographic printing in label printing industry. Since narrow width flexographic printing is mainly used to print label products in the international market, the following description will focus on the field of label printing

the potential of film labels in the international market is unlimited

according to the current market development trend, there will be great new opportunities waiting for label printers. First, in terms of label consumption, the global label consumption will increase by 6.2% by 2006, that is, the label volume will increase from 20.4 billion square meters in 2001 to 33 billion square meters; Moreover, the label market under development will grow at a double-digit rate; Secondly, the growth rate of the developed market is 3% - 5%, but the growth rate is uneven. Among them, the annual growth rate of China is 15%, that of the United States is 5%, and that of Eastern Europe is 12%. The growth rate of Latin America and Europe (Eastern) label market is the fastest, and wet label will become its leading product; In addition, the film labels and in mold labels, cutting and stacking labels printed by rotary printing machines will also grow steadily. This series of excellent situation belongs not only to label printers, but also to flexographic printing manufacturers

* paper labels can no longer meet the decoration needs of containers such as plastic bottles, so film labels will grow rapidly in the past 10 years with solutions supplemented by special plastic parts and special lubrication products and technical services

* globally, the application of glass containers, cans and other packaging containers is decreasing, and the application of plastic containers is increasing. This trend will lead to the redistribution of market share of various label products

* paper labels used on bottles and cans will gradually decrease

* in mold labels will increase moderately

* the application of lightweight glass bottles continues to increase the application of shrink film labels

* the consumption of plastic labels for PET bottles will increase rapidly

* the value-added and applicability of self-adhesive labels for glass and plastic containers will be further expanded

* the rapid increase of printing equipment for variable information will promote the development of variable label printing

* RFID (radio frequency identification) tags will grow at a rate of 10% - 12% per year

there is a huge space for the development of self-adhesive labels in the domestic market

self-adhesive labels are a major application field of narrow flexo printing machines at present. After several years of rapid development in the international market, the self-adhesive label printing industry has formed a certain industrial scale, and the relevant printing processing technology is also improving day by day. However, in China, the self-adhesive label market is still in the primary stage of development, and the market is far from mature. Compared with developed European and American countries, there is still a considerable gap in terms of market size, product grade, variety and specification, consumption level and so on

with the globalization of economy, every enterprise is facing more and more severe tests. Tomorrow's market will put forward higher requirements for label printing. A variety of printing process combinations, flexibility and diversity, high printing quality, new varieties, high production efficiency, low production cost and so on, these will be new opportunities and challenges that label printing enterprises will face

with the development of market economy, the improvement of printing level and product quality, and the continuous development of application fields, China's self-adhesive label printing has a huge market development space, and the domestic self-adhesive label market will continue to maintain a rapid growth momentum for a long time. Self adhesive label printing will play an increasingly important role in the packaging and printing industry. In the era of consumption, with the improvement of China's overall per capita income, the continuous application innovation and growth of the self-adhesive market will be an important development trend in the future

flexographic printing will be the mainstream of the label market in the future

at present, in China, most label printing adopts relief printing. However, compared with letterpress printing, flexographic printing has many advantages in line with economic and market development trends, so we can see that flexographic printing will become the mainstream of label printing market. The main advantages include:

high printing speed. Generally, the normal printing speed of flexo can reach more than 100 meters/minute, but the speed of embossing machine is generally 30-50 meters/minute, that is, the efficiency of one Flexo machine is almost equal to that of two or even three embossing machines. More importantly, many post press processing processes are installed in today's flexo printing machines, which can be connected to realize silk, bronzing, die cutting, film covering and other processes. This can ensure timely and effective delivery of product labels of mature brands

the ink color is stable and the color difference is small. The embossing machine adjusts the printing color difference by controlling the ink flow and printing pressure in the ink bucket. Moreover, it is very unstable in the printing process and often needs to rely on the experience of operators to adjust in real time. The flexographic press transfers ink through the holes on the roller. We can adjust the ink transfer amount by changing the roller. Once the appropriate roller is selected, the color difference changes little in the printing process, which can reduce the dependence on the operator's experience to a certain extent. This is very important for customers, because they don't want to see the printed products with different depths

field printing ink layer is more uniform. When printing a large area of field, the embossing machine is prone to uneven ink layer and even whitening. However, this phenomenon does not occur in Flexo label products

products with brighter colors and more saturated embossing are generally inferior to flexographic products in terms of color and saturation, which is determined by the composition of the two inks. When printing products that need glazing on the embossing machine, the gloss required by customers can be achieved without glazing on the flexographic machine. The transparent label printed on the embossing machine is dim even if it is varnished, especially on the pattern with white background, but it can be very bright and saturated when printed on the flexographic machine

it is easier to realize combination printing. Now many exquisite labels need combination printing. Compared with the embossing press, the narrow flexographic press is easier to achieve this requirement. It can be flexo + silk, or flexo + bronzing, etc. these features make flexo printing machines more suitable for printing some high-end products

flexographic printing is more environmentally friendly. Whether UV ink or water ink is used for flexographic printing, it is quite environmentally friendly and meets the requirements of FDA for a 2-in-1 mask that absorbs harmful carbon dioxide and dust particles. Nowadays, many multinational companies require flexographic printing to replace embossing in the outer packaging of drugs and food. This is also a market trend

therefore, we have reason to believe that flexo printing will be better tomorrow, as long as we work together

Author: Heidelberg China Co., Ltd. Fu Shitao

source: Guoke international printing for automatic handling of abnormal situations

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